Talenthouse Altobots Design Contest 2015 & Win Prizes Worth INR 1 Lac : Maruti Suzuki Alto K10

Hosted & Presented By : Maruti Suzuki/Alto K10/Talenthouse India
Competition Name : Altobots Design Contest 2015 & Win Prizes Worth INR 1 Lac
Applicable For : All Artists & Graphic Designers
Submit By: December 19, 2015 at 3:00 PM

Altobots Design Contest 2015 :

The Alto K10 belongs to one of the largest selling small car brands in the world – Alto! Alto K10 brand resonates with some characteristics such as dynamism, high-energy, style and power. Keeping this in mind, Alto K10 in association with Talenthouse India is calling out to all Artists and Graphic Designers to design an Altobot indicative of the same characteristics as the brand.

Selection Period Starts : December 19, 2015 at 3:00 PM

AltoBot must share all the traits the car has to offer, that is:
** Powerful and reliable which highlights the engine of the car
** Stylish and spunky represented by the color variant and structure of the car
** Friendly and approachable depicted by the factor that it’s for the first time buyer.

All the designs may be used as marketing content material for driving engagement on digital as well as in the Delhi and Mumbai Comic-Con events. Submit your designs, for the Comic-Con happening in Delhi, by 4th Dec’ 2015!

About The Host :

** Maruti Suzuki is the leading automobile manufacturer in India making about 1.5 million family cars every year. That’s one car every 12 seconds.
** A team of over 12500 dedicated and passionate professionals have turned out 14 cars with over 150 variants. The drive is backed up by a nationwide service network spanning over 1454 cities and towns and a sales network that spreads across 1097 cities.
** The Alto K10 brand belongs to the iconic Alto brand that started its journey about 15 years back. Alto, within its profile, has two variants – Alto 800 (the 800 cc engine car) and Alto K10 (the 1000cc Engine car).
** This campaign is for Alto K10 – for the more powerful 1000cc engine and stylish looking high performance entry level hatchback car.

Career Opportunities :

Winners stand a chance to win prizes worth INR 1 lac and the Selected Design shall be featured at the Comic-Con happening in Delhi and Mumbai on the 4th – 6th Dec and 19th – 20th Dec’2015 respectively.

Creative Invite Guidelines :

** The AltoBot must be primarily orange in color. The Alto K10 orange, called as ‘Tango Orange’ is a unique color in the entire MSIL portfolio. (attached reference)
** The Altobot needs to be metallic as is the metallic Tango Orange paint of the Alto K10.
** The AltoBot should neither look very small (since the car is an entry level small hatchback) nor should it be too big as if a big sedan converted itself into a robot. The Altobot should resonate with something like an 8ft – 10ft tall robot.
** The Chase Life arrows are a key brand element. The same needs to be integrated within the design.
** Bonus points would be given if the 1000 cc engine and Auto Gear Shift feature of the Alto K10 could be intelligently used in the form of text or even a decal. Some sort of intelligent labelling can also work.
** The Alto K10 features a 1000cc engine with drive-by-wire technology that delivers power and a really responsive drive
** The Auto Gear Shift feature delivers ease of an automatic & mileage of a manual.
** Please note: There should be absolutely no reference made to the concept of Transformers. The similarity in the concept is purely coincidental.
** In Order to make your Altobot design better you can use the following tools – Alto K10 Logo, Alto K10 Arrow logo, Alto K10 action shot, Alto K10 Hero shot (outdoor shot), Let’s go Logo, AMT Gear Shot, Engine image

Download from: goo.gl/D0Z0nG
Engine & AMT gear unit: we.tl/mo4r4fEkhm

How The Host Will Select :

The host will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. The community can support their favorite submissions through social voting via Facebook and Twitter.

Key Dates :

** Submit By: December 19, 2015 at 3:00 PM
** Artists Selected: January 4, 2016

All times are in India Time.